Can Hillary Clinton discover her inner Rudd?

The new narrative of the US election is that Clinton is back. Obama's charge has been halted like the Ottoman conquest at the gates of Vienna and all is right with the logic of experience over aspiration. Except that the narrative changes so quickly it would dazzle a chameleon. Yes, Hillary Clinton did narrowly beat Barack Obama. There is much debate in the US over whether this was due to voter turnout among older women (very high for Hillary), much lower among young people (bad for Barack). One interesting stat is that exit polls state men voted 40/29 for Obama, which by my reckoning means that Hillary is going to have a big problem with the male vote.

My argument is that the mechanics of the actual result are less important than the core character of the campaign. Certainly Obama relies on a traditionally flaky set of demographics (young people and black voters), but by the same token he may be able to inspire energy in them to stand up and be counted when the candidacy is in doubt. The worst case for Obama is that his vote in Iowa was simply an echo of the Oprah effect, in which case he is in deep trouble against Clinton. Obama's big test will come in the Southern primaries and also depend on the involvement of Bill Clinton drawing on his traditional support from black voters.

There is an understandable tendency in the Australian media to compare Obama's campaign with Kevin Rudd's. Both on paper look like a serious of well-meaning, heartfelt statements centering on key themes. However, what comes across from the limited sampling of Obama's policies is that, even for an American audience, they are thin on the ground. Obama characters simply do not exist in Australian politics, because parties must at least run on something to gain election. Obama runs on hope, reclaiming the American dream and other appeals simultaneously to national pride and pesonal circumstance. It is reminiscent of 'the glory of Rome', although unlike Rome's clear pursuit of glory through military conquest, how Obama can lead America to that juncture remains unclear. Obama's success depends on no one actually questioning his credentials on issues such as Iraq, running as the anti-war candidate, or his comparative lack of experience in contrast to his opponents.

The real relevance of Rudd's success lies with Hillary Clinton. This blog last month described Clinton's candidature as like a Kevin07 reinvention without the self-deprecation. Faced with polls predicting oblivion (and a 10-15% loss would be oblivion), Hillary showed enough emotion to start rumours that she is actually a human being and not a political robot. Clinton is in an unusual position of being both the alternative and the figure of division. Turn her candidacy one way and she is the experienced, moderate force for change. Turn it the other and she is the reviled figure of Whitewater and Lewinsky, a sign of everything wrong with the morals of the nation. At the minute, Clinton's campaign is about the Democratic party base's belief in her electability. If she wins the nomination, the election could easily become a referendum on Clinton herself and the legacy of Bill Clinton.

In order to win this referendum, Hillary needs to show she has changed. She needs to demonstrate she is not the cold, calculating figure who apparently lacks the common touch of her husband. Rudd was similarly derided by his own party as someone the punters did not want a bar of. Now he is seen in the bar itself, partaking of a XXXX or two. The question remains whether Clinton's will for the presidency has clouded her intentions. If she can translate that will into a positive programme that can demonstrably illustrate how people's lives will be improved, she will go a long way towards curing the concerns over her past voting record and previous incarnation as Bill's wife. Clinton needs to demonstrate her private self-deprecating style in public, otherwise she runs the risk of becoming an American Simon Crean. Alas, poor Simon, was a personable man in person and in private, but in the glare of cameras came across like a rabbit in the headlights. Worse, a smarmy rabbit.

Crean engendered such desperation in his party that they replaced him with the risky and risk-taking Mark Latham. It is not beyond the realms that disenchanted Democrats would desert in droves to Obama. He would at least give them hope.